Find Your People
It’s the home of memes, LOLs, and of course, squeezing the global stock market out of billions of dollars.
But most people don’t actually know what makes Reddit, Reddit.
So we introduced them.
A global b2b experience that brought the passionate communities, conversations, and PEOPLE to life like never before. From Cannes to CES to Hamburg, our SIX(!) unique FIND YOUR PEOPLE experiences helped thousands of marketers connect with millions of their people.
AdAge / Adweek / BizBash / Business Insider / Marketing Brew / New York Post
Find Your People Activations:
REDDIT EXPLORERS CLUB / 2022 Cannes Creativity
REDDIT FUTURE TELLERS / 2023 CES Las Vegas
REDDIT GARTEN: FIND YOUR PEOPLE WHERE COMMUNITY GROWS / 2023 OMR Germany
REDDIT RECOMMENDS: THE PLACE TO GO WHEN YOU WANT TO KNOW / 2023 Cannes Creativity
REDDIT: THE KEY TO CONTEXT / 2024 CES Las Vegas
THE KEY TO CONTEXT: ALL ROADS LEAD THROUGH REDDIT / 2024 Cannes Creativity
Agency: Giant Spoon
Client: Reddit
My Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Experiential Design: Eric Zhou, Kristina Soteri, KayLeigh Cowart
Design: Skye Genesis, Robyn Ozaki
Executive Creative Director: Monica Herman
Production: Margaret Morici, Haley Madsen, Savannah Griffith
Tiffani Harris, Isabella Rodriguez, Hazel Encarnacion
Technical director: Juan Alsina, Scot Gianelli
Account: Victoria Sobel, Anya Markowitz, Gabby Finkel